Psyc 305 unit 4 discussion board | PSYC305 Psychology of Entrepreneurship/Intrapreneurship | Colorado Technical University

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LaChic Adusei

Discussion Board Unit 4

Entrepreneurship, Intrapreneurship, and Digital Media

PSYC 305-2004A-02

October 30, 2020

I.    Introduction

      A.    Define Entrepreneur 

      B.    Entrepreneurship compared to Intrapreneurship 

II.    Discuss how web 2.0 and social media have altered how entrepreneurial and small businesses do the following

        A. Interact with existing customers

            1.    Approaching current clients

            2.    Follow up on customer request to determine the frequency of sales

            3.    Use data to show clients involvement

            4.    Demonstrate how social networking makes it possible for existing users

            5.    Attract a new customer base

         C.    Social Media Platform 

            1.    Explain how to attract customers to the social media platforms

            2.    Reveal what social media sites your customers use

            3.    Express how companies gain customers by using social media 

            4.    Identify benefits of social media for businesses 

            5.    Gaining new customers through social media

            6.    Respect employees and listen to customer feedback

            7.    Discuss how faster customer feedback is on social media

                    a.    Respond to crisis promptly

                    b.    Discuss how technology allow quick response to crisis

                    c.    Explain how software is used to handle crisis

                    d.    Software helps businesses minimize crisis

III.    Kirton’s Adaptation – Innovation Theory

        A.    Apply theory to newer entrepreneurial ventures

        B.    Approach to social media

        C.    Steps to starting a business

                1.    Reasonings for starting a business

                2.    Growing the business

                3.    Social characteristics importance

IV.    Conclusion

         A.    Reference 

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